《星战前夜》:十年磨一剑 用户突破50万
《星战前夜》访谈:用10年的时间赢得50万用户
CCP Games公司刚刚宣布,《星战前夜》已超过50万用户大关,对一个历经10年的老游戏而言这是十分惊人的。我们最近有机会跟首席执行官Hilmar Pétursson和首席营销官David Reid 讨论了这个令人兴奋的消息。看看下面的访谈,说说你的想法。
《星战之夜》发布的用户超过半亿大关的公告堪称MMO上的一个里程碑。这则消息之所以让人如此震惊,是因为在当今MMO市场订阅量普遍下降的情况下,在EVE发布的第十个年头还能有如此好的成绩。专业玩家网游戏交易平台,为广大游戏玩家提供各种游戏点卡、帐号、装备、游戏币等服务信息。
CEO Hilmar Pétursson在今天的新闻报道中说:
自游戏发布至今已有10年的时间,因为我们《星战前夜》制作团队的不懈努力取得这样的成绩,也着实令我们振奋不已。对我而言,这是对EVE能一直得到大家认可的最佳证明。这不是我们自己的功劳,而是数以百万的EVE玩家把我们推到这一具有里程碑意义的高度上来。我现在明白我以前为何有那么高的信念,相信EVE定能成功。
为使声明更具体化,CCP又举行了电话会议,谈论了他们心中EVE成功背后的原因,并畅想了未来十年EVE的发展之路。CMO David Reid和CEO Hilmar Pétursson 都出席了电话会议来讲述EVE成功的故事。专业玩家网游戏交易平台,为广大游戏玩家提供各种游戏点卡、帐号、装备、游戏币等服务信息。
十二月份的时候我们得知EVE已经达到了45万用户,在很大程度上是由于EVE在中国的成功推出。在接下来的两个月内,用户达到50万。据Reid所说,这可以归因于两个原因:
自公测以来DUST 514赢得很多人的兴趣。玩家群的增长已经影响到EVE的玩家群,CCP发布DUST 514·S也使得用户人数增加。
EVE玩家一直在做一些有趣的事情,他们不是脚本的开发者。例如,三千多名球员偶然参加了在最近的一次史诗般的战斗。
正是因为这样的事情,Pétursson认为,EVE最好的日子还在前面,因为开发团队将继续努力为玩家提供他们所需要的与人交往的工具,而不是花费大量时间丰富内容。Reid指出,大多数MMO游戏花时间创建的内容让玩家不断的破纪录,但这通常会导致玩家减少。通过给玩家的工具,而不是内容,可以让他们创建自己的内容和难忘的时刻。专业玩家网游戏交易平台,为广大游戏玩家提供各种游戏点卡、帐号、装备、游戏币等服务信息。
EVE在它的第一个十年经历了很多难忘的时刻,这是毫无疑问的。为此, CCP又开始了新的的项目,就是建立的史诗事件的时间表。玩家们在时间轴上的播放器创建活动,列入被邀请行列。此外,会议的参加者将有机会参加在游戏中的史诗事件。 DUST 514展位玩家跟在线玩家一起写剧情,按自己的方式找到时间轴,创建一系列不断发展的故事。
在2013年5月6日《星战之夜》十周年来临之际,我们将满怀期待。未来十年EVE将如何发展?随后的几个月内,我们将为你揭晓。
EVE Online Interviews: Ten Years & Half a Million Subscribers
CCP Games has just announced that EVE Online has surpassed the half-million subscriber mark, an astonishing thing for a ten year old game. We recently had the opportunity to talk with CEO Hilmar Pétursson and CMO David Reid about this exciting announcement and what lies ahead for EVE. Check it out before lending your voice to the conversation in the comments.
Today marks a seminal point in the MMO space with the announcement that EVE Online has surpassed the half-million subscriber mark. What makes this so astonishing in today’s generally declining subscription MMO market is the fact that EVE is marking its tenth year since release.
CEO Hilmar Pétursson is quoted in today’s press release as saying:
“Ten years after release, it is incredibly inspiring that, through a lot of hard work from our EVE Online team, we are crossing the half-million subscriber mark. For me, this is a true testament that EVE can live on forever, as long as we do right by her. We have not come to this point alone; millions of players have helped push us to this milestone. I now know in my mind what I previously only believed in my heart: that EVE will outlive us all.”
To help flesh out that statement, CCP leaders hosted a conference call to talk about what they believe are the reasons behind EVE’s success and to talk about the next ten years for EVE Online. Chief Marketing Officer David Reid and CEO Hilmar Pétursson both attended the call and had much to say about the success of EVE.
In December, we were told, EVE had reached the 450,000 subscriber mark due in large part to the relaunch of EVE in China and the successful release of the Retribution expansion. Within the next two months, subscribers increased to the half-million stage. Much of the growth, according to Reid, can be attributed to two reasons:
•DUST 514 has generated a lot of interest in EVE since the launch of its open beta. The growth of the player base there has affected the EVE player base as well, helping to swell the subscriber base as CCP prepares for DUST 514’s official launch
•EVE players keep doing interesting things that are not scripted by devs. For instance, over three thousand players took part in a recent epic battle that came about through pure happenstance.
Because of things like this, Pétursson believes that EVE’s best days still lie ahead as the development team continues to provide players with the tools they need to interact with one another rather than spending copious time with content creation from the development team. As Reid pointed out, most MMOs spend time creating content that players devour in record time which generally leads to attrition from the playerbase. By giving players tools as opposed to content, they are able to create their own content and memorable moments.
EVE has experienced a lot of memorable moments over its first decade, there is no question. To that end, CCP has embarked on an ambitious project to canonize the history of EVE through the creation of an epic timeline of events since the game’s launch. Players have been invited to submit player-created events for inclusion on the timeline. In addition, convention attendees will have a chance to take part in an epic in-game event that CCP is keeping under its hat for the time being. DUST 514 booth players will take part alongside online players to help script an evolving storyline that will undoubtedly find its way onto the timeline as well.
As the official May 6, 2013 tenth anniversary approaches, there is only more to look forward to as time marches on for EVE Online. More information about how the next ten years will look will be revealed during March’s Fanfest as well as in subsequent months during convention season. We’ll keep you apprised of all that is planned.